I often get asked about pricing and profitability with new businesses and I always direct my clients to great post from Tim Ferriss
Question 13 – Am I hunting Antelope or Field Mice?
Are you building your business compete on price but are pricing things so low that you’ll slowly starve (eating field mice) – or can you equip yourself to hunt antelope – a higher value client – that will feed you for longer stretches. What changes do you need to put in place so you can hunt antelope and not just field mice?
